These are the building blocks of Kalva's visual identity — the wordmark, the palette, the type, and the rules that keep the brand legible across operator widgets, press, and our own surfaces.
The Kalva wordmark is set in Inter Display Medium. The "K" glyph is a cobalt-violet rounded-square mark — used standalone in tight contexts (favicon, app icon, embedded widget header).
One brand colour. Used as a deliberate stamp — never as a theme. Most Kalva surfaces are true black or pure white; cobalt appears on the featured plan card, the wordmark glyph, and focus states.
Cobalt
#494fdf
Brand primary — featured plan, wordmark, focus rings only.
Cobalt deep
#3a40c4
Active / pressed state of brand surfaces.
Canvas dark
#000000
Storytelling canvas — true black, never near-black.
Canvas light
#ffffff
Catalogue canvas — pure white for legal & content.
Surface elevated
#16181a
Inset cards inside dark bands (plan cards, widget chrome).
Ink
#191c1f
Primary text on light canvas.
Display sizes (20px+) use Inter Display Medium with negative letter-spacing. Body is Inter Regular with positive tracking (+0.24px) on UI labels. We use Inter Tight as the open-source substitute for the proprietary Aeonik Pro at display sizes.
display-xxl · 136 / 1.0 / -2.72px
Reserve now.
display-xl · 80 / 1.0 / -0.8px
Pay over time.
heading-lg · 32 / 1.19 / -0.32px
Plan card title
body-md · 16 / 1.5 / +0.24px
Default body. Used for marketing prose, plan descriptions, and legal-page content.
Email hello@kalva.app for SVG and PNG wordmarks at multiple sizes, the cobalt swatch palette, and our press one-pager. We typically reply within one business day.
Self-serve downloads will replace this email-gated flow once the brand kit is finalised.